Hiya, I’m Jenepher

Pro makeup artist and founder of Jenn of Arch. 

Over the past 25+ years as a makeup artist, I’ve been featured in the pages of Hello Canada, Chatelaine, and Canadian Living, and I’ve made up some iconic faces, like Wayne Gretzky, Norah Jones, and Harry Connick Jr. Done makeup for many tv commercials, corporate shoots, fashion shows and print advertisements. 

But it was working with my clients at my private studio where I kept hearing the same wish: 

“I love how you do my brows. I wish I could make them look that good every day.”

  • WHY BROWS

    I’ve been fascinated by eyebrows for as long as I can remember.

    As a makeup artist, I saw how the right brow could lift the face, restore balance, and completely change how a woman felt about herself. I also saw how many women struggled to recreate that look at home.

  • WHY STENCILS

    That’s why I created adhesive eyebrow stencils.

    I wanted them to be simple, hands-free, and easy for anyone to use. The skin-safe adhesive holds the stencil in place, leaving both hands free to apply the brow powder. Peel it off, rinse the stencil, and you’re left with natural-looking brows in seconds, with no guesswork and no makeup artist required.
Shop the Eyebrow Stencil Kit

Why I Created Jenn of Arch

For more than 25 years as a professional makeup artist, I heard the same frustration again and again from women over 40.

“My brows just aren’t what they used to be.”

Some were experiencing thinning brows from age or menopause. Others had over tweezed for years. Some had lost their brows because of a medical condition or treatment.

The biggest challenge wasn’t finding a brow product.

It was knowing where to begin.

Where should the brow start? Where should the arch sit? Where should it end?

That’s the guesswork that makes brows feel frustrating to do.

So I created an eyebrow stencil kit designed for women with thinning and sparse brows.

The eyebrow stencils guide where your brows start, where they arch, and where they finish. Paired with brow powder, they make it easy to create balanced, natural-looking brows in just a few minutes.

My goal was to create a simple solution that helps women over 40 feel confident in front of the mirror again.

I wanted to make getting your brows back feel easy.

A Bit About Our Name

Jenn of Arch is more than a play on words. It’s a reflection of what we believe.

An arch is one of the strongest elements in architecture. It provides support, creates balance, and holds everything together. The eyebrow does something remarkably similar. It frames the face, restores balance and can completely change how you feel when you look in the mirror.

That’s why we chose the name Jenn of Arch. Our goal isn’t just to help you create beautiful brows. It’s to remove the guesswork, simplify the process, and help you feel more like yourself every time you look in the mirror.

Brow-obsessed Since Forever

  • 80’s Early Fashionista →

    Picture me, 12 years old, with a pencil in hand, recreating models’ brows on the cover of Vogue magazine (forgive me Way Bandy). I was fascinated by how much a look could change by tweaking a single feature. 

    I’d beg my mom to let me do her brows—she had a Liz Taylor look about her and I craved to bring it out. 

  • My mum and my brother Harry.

  • 90’s Me, a pro MUA →

    Finally, my time to put my passion into practice. I trained to become a professional makeup artist in Toronto and shadowed some amazing makeup artists. 

    But, I noticed something was off. Makeup was very exclusive, like a members-only club. You’re in or you’re out. I wanted to make makeup more accessible. 

  • 00’s Me, A Business Owner →

    I started my own business as a pro artist and set up my studio. My mission? To open the doors of makeup to anyone curious about makeup and wanted to learn the basics. The business grew with a loyal clientele that I still see today. 

  • 10’s About Face →

    I developed my first cosmetics line, About Face, to offer my clients professional quality makeup that was simple and high-performance. 

    This era saw some of my most iconic products: Mother Pucker Liptoxyl X3, Tinted Love Primer, and Custom Match Foundation. 

  • 20’s Jenn of Arch →

    As the industry has become more inclusive and welcoming, I felt like I could focus again on my first love—brows. So I reimagined my brand as Jenn of Arch and created a game-changing eyebrow product to help you achieve salon-worthy brows—at home.

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Winner: Beauty Tank Competition at MakeUp in New York 2025

Our innovative Bold Brow Blueprint earned us the Beauty Tank competition win at MakeUp in New York 2025.

THE JENN OF ARCH WAY

  • Brows First

    Face it, brows are part of our IDentity. A great brow gives you an instant lift and confidence boost. A well-groomed brow can transform your look, offering an instant lift and a powerful boost of confidence. Our eyebrow product collection is designed to help you achieve brows that not only frame your face perfectly but also express your unique personality.

    DEFINE YOUR BROWS, DEFINE YOUR STYLE 

  • You don’t need more makeup, you need the right makeup

    Makeup overwhelm is a thing. We believe in mastering the basics so you can do you—  whether that’s brows, blush, and gloss, or full-on glam. 

    Our collection features your essentials—the ones with a permanent spot in your makeup bag that you reach for every day.

    We keep it simple so you always have your best look.

    SEE OUR COLLECTION 
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BROW INNOVATION 
MAKEUP ARTIST CREATED
CRUELTY-FREE
CANADIAN OWNED 
  • BROW INNOVATION 
  • MAKEUP ARTIST CREATED
  • CRUELTY-FREE
  • CANADIAN OWNED