Time to make makeup easier & 100% yours

Simple and innovative solutions to make makeup more accessible, so you can own your signature look.

“As a makeup artist, my motto is: You do YOU. 

"When you're lost in a sea of products and gurus, where more is just more, I'm here to uncomplicate things. I’m here to show you that a natural makeup look isn’t just about wearing less—it’s about enhancing, not masking. Effortless, refined, and confident, it lets you be seen—on your terms."

JENEPHER REYNOLDS

THE JENN OF ARCH WAY

  • Brows First

    Face it, brows are part of our IDentity. A great brow gives you an instant lift and confidence boost. A well-groomed brow can transform your look, offering an instant lift and a powerful boost of confidence. Our eyebrow product collection is designed to help you achieve brows that not only frame your face perfectly but also express your unique personality.

    DEFINE YOUR BROWS, DEFINE YOUR STYLE 

  • You don’t need more makeup, you need the right makeup

    Makeup overwhelm is a thing. We believe in mastering the basics so you can do you—  whether that’s brows, blush, and gloss, or full-on glam. 

    Our collection features your essentials—the ones with a permanent spot in your makeup bag that you reach for every day.

    We keep it simple so you always have your best look.

    SEE OUR COLLECTION 
1 2
BROW INNOVATION 
MAKEUP ARTIST CREATED
CRUELTY-FREE
CANADIAN OWNED 
  • BROW INNOVATION 
  • MAKEUP ARTIST CREATED
  • CRUELTY-FREE
  • CANADIAN OWNED 

Hiya, I’m Jenepher

Pro makeup artist and founder of Jenn of Arch. 

Over the past 20+ years as a makeup artist, I’ve been featured in the pages of Hello Canada, Chatelaine, and Canadian Living, and I’ve made up some iconic faces, like Wayne Gretzky, Norah Jones, and Harry Connick Jr. 

But it was working with my clients at my private studio where I kept hearing the same wish:

“I love how you do my brows. I wish I could make them look that good every day.”

There had to be a better way to make brows easier. I thought, if I can teach you to master your brows and give you the right tools, you can become your makeup artist and own the power to do YOU. 

So, I developed Jenn of Arch to do exactly that. 

It is also my goal to help more people experience the joy of makeup, so all of my products are designed for everyone to use—regardless of age, gender, or skill level. Makeup is a vehicle of self-discovery for anyone who seeks it. 

When you’re true to yourself, life gets more exciting. 

Brow-obsessed Since Forever

  • 80’s Early Fashionista →

    Picture me, 12 years old, with a pencil in hand, recreating models’ brows on the cover of Vogue magazine (forgive me Way Bandy). I was fascinated by how much a look could change by tweaking a single feature. 

    I’d beg my mom to let me do her brows—she had a Liz Taylor look about her and I craved to bring it out. 

  • My mum and my brother Harry.

  • 90’s Me, a pro MUA →

    Finally, my time to put my passion into practice. I trained to become a professional makeup artist in Toronto and shadowed some amazing makeup artists. 

    But, I noticed something was off. Makeup was very exclusive, like a members-only club. You’re in or you’re out. I wanted to make makeup more accessible. 

  • 00’s Me, A Business Owner →

    I started my own business as a pro artist and set up my studio. My mission? To open the doors of makeup to anyone curious about makeup and wanted to learn the basics. The business grew with a loyal clientele that I still see today. 

  • 10’s About Face →

    I developed my first cosmetics line, About Face, to offer my clients professional quality makeup that was simple and high-performance. 

    This era saw some of my most iconic products: Mother Pucker Liptoxyl X3, Tinted Love Primer, and Custom Match Foundation. 

  • 20’s Jenn of Arch →

    As the industry has become more inclusive and welcoming, I felt like I could focus again on my first love—brows. So I reimagined my brand as Jenn of Arch and created a game-changing eyebrow product to help you achieve salon-worthy brows—at home.

1 6